"Love Meat Tender" v2.0 All Purpose Rub: Harry's most popular rub just got better with added Umami flavors without MSG! The new recipe is so versatile it can be used on any dish or even spice up your popcorn in addition to being awesome on anything including beef, pork, chicken, fruits & vegetables, and tofu. Some folks have even replaced salt & pepper shakers in their kitchen with this seasoning.