Welcome to Firefly — where flavour, passion and heritage meet, right on the edge of the spectacular High Peak National Park.
Barbecue is more than food — it’s stories, memories, connection, and joy. That’s what lit the spark behind Firefly. We set out to bring the heart of authentic BBQ into home kitchens — through sauces, rubs, seasonings, and chilli creations that balance tradition, innovation, and uncompromising quality.
We’re proud to call the fringes of the High Peak National Park home. This location keeps us grounded in the rugged charm of the Peak District while inspiring us daily — fresh air, dramatic landscapes, and the spirit of nature’s boldness fuel every recipe we develop.
Over the years, we’ve accumulated 28 Great Taste Awards, a testament to our consistency, innovation and top-tier flavour standards.
In 2019, we claimed Best BBQ Sauce on the Planet at the American Royal competition — that’s right, globally recognised at one of the biggest BBQ battles in the world.
In 2020, we took home the NYC Sauce King Grand Champion for Best International Sauce.
These accolades don't just live on a shelf — they inform everything we do, from ingredient sourcing to recipe development.
We produce in small batches, selecting the freshest herbs, spices and natural ingredients from around the globe — always avoiding artificial preservatives, flavour enhancers (such as MSG or E 621/E 631), dairy additives or unnecessary fillers.
From day one, transparency has been non-negotiable. We want you to know exactly what’s in our jars — and why it’s there. That’s how we build trust with you, our BBQ family.
Transparency — clear, honest and open in all we do
Connection — food is a bridge; we want ours to bring people closer
Accessibility — bringing genuine Southern and American BBQ flavours to UK homes
Value — premium ingredients, without premium gimmicks
Experience — every product should transport you into the soul of BBQ
Quality — no compromises, ever
We don’t just deliver a sauce or a rub — we deliver experience. Whether you’re slow-smoking ribs, searing a steak, or just adding a finishing touch to grilled veggies, we want each bite to be memorable.
And because we’re based on the edge of High Peak National Park, we’re never far from nature’s influence — its freshness, its honesty, its energy. That spirit lives in every jar we make.
Thank you for choosing Firefly. Here’s to many more smoky moments, shared with those you love.