About Us

Starting life at the edge of the High Peak National Park, Firefly Barbecue was founded by Noel and Sharon in 2015 with the aim of making great tasting barbecue wholesome, tasty, and easy to produce on any barbecue or even in the kitchen.

Winning 5 Gold Stars at the first attempt in the 2017 Great Taste Awards, more awards were to follow in 2018, 2019, and 2020. Internationally Firefly Barbecue won 1st prize at the American Royal 2019 the biggest BBQ competition in the world for the Best BBQ Sauce on the Planet with their Competition Sauce. In 2020 the Korean BBQ Sauce won 1st Prize at the NYC Sauce King for Best International Sauce. 2022 has started with 3 Silver, and 4 Bronze Awards at the Clifton Chilli Awards.

We strive to make our products as attractive as possible to the user, so use recyclable shaker jars in easy-to-use sizes, and premium quality stay-fresh refill pouches that will feel right at home on the kitchen counter - and make it so much easier to remember to use them.

We produce in small batches using the freshest dried herbs and spices we source from around the world for the freshest most authentic flavour. Our uncompromising approach means that we strive to find the very best ingredients for all of our products. Our recipes are created with one objective in mind — to make the most delicious BBQ rubs and BBQ sauces we can.

Our Values:

  • Transparency

When it comes to our brand, the approach has always been the same – by exhibiting complete transparency, we build trust and ensure long relationships with our customers.

  • Connection

We understand the positive power of good food and company. We hope our sauces, rubs and marinades bring you closer to the people you love. For us, it’s all about connection being part of the BBQ family.

  • Accessibility

We’re making it easier than ever for you to add the regional flavours of traditional southern American barbecue to your cooking. Our products give you access to uniquely delicious flavours.

  • Value

We focus on sourcing all-natural ingredients that are free of additives and full of flavour, so our customers know they’re getting the best value for their money.

  • Experience

As industry experts, we’ve done the research to know our gourmet, hand-crafted sauces and rubs capture the true essence of the American barbecue experience.  

  • Quality

As foodies, we were interested in what was in our food, and when we became a family we wanted to avoid using certain products. Not because they are harmful or evil we just didn't want to. So we don't use E621 (MSG) or E631 (Disodium inosinate) another flavour enhancer made from meat, and we don't use dairy additives or alcohol.