This BBQ Rub is loaded with traditional flavors used on beef. It is a salt, pepper and garlic blend with loads of half and quarter-cracked black pepper. Texas is known for it's beef BBQ and this is a very traditional flavored BBQ Rub. It is perfect for brisket and is awesome on steak. Its great on just about any meat, but really shines on beef. If you are looking for a prime rib seasoning - this is it! 1836 Beef Rub is named in honor of Texas becoming an independent state in 1836. That is also the same time the Suckle Busters family settled in Texas. Their recipes are deep rooted in Texas, this rub pays tribute to everything Texas and Premium BBQ .